Skab vækst via Amazon

Join this workshop to learn how your company can reach new export markets by selling through Amazon – and since it’s a workshop format, you’ll even get to start working on your own export project. The workshop will provide you with the analytical tools needed to evaluate the competitive landscape, you’ll meet and to assist you in deciding when and how to start your business on Amazon.

Note that this workshop will be held in English.

Take aways

After participating in this workshop you will have gained comprehensive knowledge and understanding on the following:

Advantages, challenges, and requirements of selling on international Amazon marketplaces
Potential for your own business and its products or for potential product ideas of yours on Amazon’s biggest marketplaces
How to evaluate and calculate your potential investment regarding time, money and manpower
Potential risks and outputs for your own business or business idea when starting to sell on Amazon
How to educate yourself and find the right support for executing your business on Amazon.

Program
The workshop will be conducted as follows:

Day 1 (At Location): 25/02, 9:00 - 16:30

Introduction, workshop leader and participants
“Start with the end in mind”: Defining individual goals and expectations for your Amazon Business and this workshop
Basic information Selling on AmazonWays of selling physical products on Amazon
- Strategic approaches to selling on Amazon
- Which Marketplace to sell in?
- Advantages and Challenges of the two biggest marketplaces USA and Germany
- Amazon FBA for B2B & B2C

Lunch Break:

How to be successful on Amazon – Choosing the right product to sell!
DYI: Evaluate the potential of your product / product idea on your target marketplace
Wrap Up, Q&As, Outlook for the next sessions

Preparation and homework after day 1:

You’ll be working with the tools introduced, analyzing your own market segments with regards to expected costs, potential output and risks (approx. four hours in total)

Day 2 (Online): 06/03, 9:00 - 12:00

Online joint sessions in 2 groups with Stefanie via ZOOM (3 hours)

Q&A after homework
Reviewing and analyzing results of participant’s product research
Evaluation, first recommendation on how to further proceed

Day 3 (Online): 13/03, 9:00 - 12:00

Final Wrap Up / Workshop online with Stefanie via ZOOM (3 hours)

Q&A after homework and joined individual sessions
Sellers Responsibility when doing Amazon FBA
DIY: Ways to learn the FBA Business within weeks
Useful resources when setting up your business
Common mistakes to avoid
Use of Expertise: Working with agencies, consultants and mentors
Next steps

About the facilitator: Stefanie Lindemann, Amazon FBA Owner & Consultant

The workshop is facilitated by Stefanie Lindemann, who is an experienced Amazon FBA Business owner and consultant focusing on the biggest Amazon marketplace amazon.com in the US, delivering consultancy services and support in strategic planning and forecasting, as well as product sourcing and launching, while being connected to international Amazon FBA business networks and mentors.

Stefanie started her career as a self-employed PR, Marketing and Business Consultant in 2006 in Germany. From 2011 onwards, she worked as a sales representative for international companies and brands, with a focus on export to Germany.

In January 2021, she founded her own Amazon FBA private label business on the US marketplace amazon.com and launched five newly developed products in the first year, selling B2C and B2B.